Kulcsszavak: logó, embléma. logotípia, tipográfia, arculati alapvetés, rugalmas logó, arculati rendszer

Signs communicate ideas through visual elements. Systems integrate many ideas into one family. Letterform Marks combine types to present a specific concept. A graphic designer manipulates and perfects the visual form to ensure a clear understanding.

These signs, systems, and letterform marks visually convey our behaviors, beliefs, and institutions. They warn us of danger, guide us through space, inform us of choices, and portray organizational attributes. While we vary religiously, politically, socially, and culturally, universal signs, systems, and letterform marks can unify humanity through communication. Design students and professionals continuously revise old ones and create new ones. They establish a language we can all understand.